Behind Theia: The Making of Light

Every collection is a story; some whispered into existence, and others wrestled into reality. Theia is both. The effortless radiance seen on the runway or in campaign imagery belies the months of planning, trial, and tireless devotion that lie beneath. It’s an orchestration of vision, craft, and the very human rhythm of sweat and tears.

When we began shaping Theia, we knew it had to be more than a collection. It had to be a journey through light—day, night, and heritage. Translating that vision into garments demanded not just creativity but meticulous precision. Sketches were reworked dozens of times, fabrics sourced, tested, and tested again because not every weave held the movement we dreamed of. Silhouettes were cut and recut until they carried the strength of structure without sacrificing fluidity.

There were long nights when embroidery samples arrived only to be undone the next morning, days when tailoring refused to cooperate with the softness of drape, and countless fittings where what seemed perfect on paper collapsed under the weight of reality. Yet, we returned, again and again, with patience and persistence because every setback reminded us of what Theia was meant to stand for: radiance in all its forms.

Beyond design, this collection carried the weight of responsibility. For the first time, Ivory Rose stepped into the realm of heritage craftsmanship, working hand-in-hand with artisans whose skills have been passed down through generations. Honouring that legacy meant slowing down, listening deeply, and learning to hold tradition and modernity in delicate balance. It was humbling—and it was worth every challenge.

You see light in Theia: sharp tailoring for the clarity of day, fluid drapery for the glow of night, and intricate artistry for the brilliance of heritage. But you don’t see the fingerprints, the unravelling and re-stitching, and the quiet determination that shaped each piece.

Theia is proof that beauty is not born of ease—it is born of devotion. And that is why this collection will always hold a piece of our hearts.