The Fabric of the Future: How Naia™ Makes a Difference

At Ivory Rose, sustainability isn’t a trend—it’s a tactile promise. One we honour in every fibre we choose.

In a world overwhelmed by synthetic blends and fast fashion footprints, we choose to walk lightly, beautifully. That’s why Naia™ isn’t just a material in our collections—it’s a cornerstone of our ethos.

So, what is Naia™?
Developed by Eastman, Naia™ is a cellulose acetate yarn made from responsibly sourced wood pulp. It’s silky to the touch, breathable on the skin, and completely biodegradable—without the water-intensive burden of cotton or the chemical heaviness of traditional viscose. It offers the luxury of drape and structure, without compromise.

But what truly sets Naia™ apart is its transparent, traceable, and safe production process. Every fibre is OEKO-TEX® 100 Class I certified, ensuring it’s gentle enough for the most sensitive skin—and kinder to our planet. Compared to conventional materials, Naia™ uses significantly less water and energy, reducing its carbon footprint at every stage.

At Ivory Rose, we use Naia™ because it aligns with everything we stand for:
Softness and strength. Beauty and responsibility. Innovation and heritage.

When you wear a Naia™ piece from our collection, you wear the future—wrapped in elegance, rooted in care.

Because sustainability should feel sensual. And fashion should feel like a better world in the making.